SureStep Business Advisors
Are you thinking about selling your business?
Here’s the hard truth: the majority of small businesses that go to market never sell. Owners invest years of work only to find themselves stuck, with no buyers and no exit.
At SureStep Business Advisors, we make sure you’re not one of them.
We don’t just “list” your business and hope for the best. We roll up our sleeves, prepare your business to attract the right buyers, and actively guide the process to the closing table.
Don’t become part of the 80% that never sell — partner with us to secure a successful exit.
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The Hard Truth About Selling Your Business
Small business owners are often shocked to discover that 80% of businesses listed for sale never actually sell. After years of building your company, the last thing you want is to be stuck in a failed selling attempt that damages your business's reputation and your future options.
When businesses fail to sell, it's typically due to three critical factors:
  • Unrealistic pricing expectations that don't align with market realities
  • Heavy owner dependency that makes buyers see risk rather than opportunity
  • Disorganized or unconvincing financial records that undermine buyer confidence
SureStep's advisory process directly addresses these pitfalls, dramatically increasing your chances of a successful sale.
Our Selling Process
Discovery & Valuation
We begin with a comprehensive assessment of your business, examining financial records, operations, market position, and growth potential. This results in a realistic valuation that serves as our foundation.
Strategic Preparation
Before listing, we help identify and address potential deal-breakers. This might include systematizing processes, cleaning up financials, diversifying customer concentration, or reducing owner dependency.
Confidential Marketing
We create compelling marketing materials and confidentially approach qualified buyers from our network. Your business identity remains protected until serious interest is confirmed.
Negotiation & Closing
We represent your interests through offer evaluation, negotiation, due diligence, and closing. Our expertise helps navigate complex deal structures and ensures you maximize value.
Throughout this journey, SureStep provides not just transactional support but genuine advisory guidance, ensuring you make decisions that support your long-term goals.
Is Your Business Ready to Sell?
Financial Clarity
Clean, organized financial records showing consistent profitability and growth trends over at least 3 years. Tax returns should align with internal statements.
Operational Systems
Documented processes and procedures that allow the business to operate without heavy owner involvement. Diverse customer base with limited concentration risk.
Strong Team
A capable management team and staff who will likely remain after sale. Well-structured roles and responsibilities with minimal key person risk.
Growth Potential
Clear opportunities for a new owner to expand or improve the business. Demonstrable competitive advantages and market positioning.
Not sure where your business stands on these criteria? Our readiness assessment can help identify your strengths and improvement opportunities.
Connect with Colette Kemp
As the founder of SureStep Business Advisors, Colette Kemp understands the unique challenges and opportunities business owners face when considering an exit. Her expertise goes beyond the transaction, offering empathetic guidance through the emotional and strategic aspects of selling your business.
Colette is dedicated to ensuring a smooth and successful transition, helping you achieve your long-term goals while maximizing the value of your legacy.
Contact Colette:
Phone: (804) 920 8897